Ch-Ch-Ch-Ch-Changes: A Look at How Publishers Transformed in 2015
While "transformation" is one of those overused B-school terms, there's perhaps no better term that sums up publishing's journey in 2015.
Fortunately for publishers, this transformation has been substantial and not just mission statement hot air.
Publishers have dramatically altered their revenue models and value proposition, embracing data services, harnessing the experiential value of events, and earning revenue by selling targeted audience across platforms.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.
