10 Things Never to Tell Sales Prospects

Samples can be helpful. Demos can be effective. But what is the primary tool used by salespeople? Words. Whether spoken or written, words make sales happen...or not. Too many salespeople (and marketers and advertisers) use the same words—words used so often they’ve become meaningless—to describe their products and services.

1. “Customer focused.” Talk about redundant; should you be anything but customer focused? If your goal is to imply that other providers are not customer focused, tell me how: faster response time, greater availability, customized processes or systems… tell me in concrete terms how you will meet my specific needs.