Some New Rules for the New Economy

Corporate Strategy
The world’s dynamics have all changed from how people gather information to how they communicate it, with longer reach and greater impact than ever before. One quick video captured on a smartphone can be viewed by literally millions of people around the world in a matter of hours. Also, emerging technologies, globalization, innovation, and the convergence of the business and communications world is continuously changing the rules of the road. Areas in a business that were once considered impenetrable are now being raided and even seized by the most unlikely competitors—often becoming instant leaders.