Closing the Perception Versus Reality Gap

As more companies work to make their Corporate Strategy practices impactful and visible, senior leaders and their staffs are becoming increasingly more aware of the causal-effect relationships that exist based on their understanding of their target market segments. The line between an organization’s sales and marketing and its dedication to build high performance is becoming more difficult to separate. So much so, we now recommend the Performance Program of any organization should be thought of as one strategy for ALL departments.