Scarcity or Abundance (Which One Drives YOU?)
Scarcity—A noun meaning the state of being scarce or in short supply; shortage.
Abundance—A noun meaning a very large quantity of something.
Take a look at the picture below.
What does it mean to you? I like it because it represents an analogy I have used many times to describe a person (usually me) related to the organization they work for. For example, when I went to work at RR Donnelley, leaving a small mom n pop printer, I went from being a big fish in a little pond to being the smallest possible fish in the biggest pond there ever was. And there are benefits to both. But I digress.
- Categories:
- Business Management - Marketing/Sales
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.
