The Voicemail Award
If there was ever a trophy given to the Buyer who deflected the most incoming phone calls from new vendors and relegated everything to voicemail, it would look a lot like the Heisman Trophy. For the uninitiated, the Heisman is given to the top college football player of the year. It symbolizes greatness and often predicts complete failure in the Pros. But, it’s the hand gesture that the football player is making at the top of the trophy that I think is most appropriate here.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
