The real question may be are they paying attention to you? Millennials, as they are often referred, is an incredibly important segment to any B2B company interested in their brand’s continued success. This is a very large and particularly aware segment of the population born between 1980 and 2000, or thereabouts. Generation Y are those born from the baby boomer generation. So why is this generation so important? Consider some key facts:
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.