Location, Location, Location.
Those three words don’t just apply to real estate anymore. Let’s look at three ways to help open the door to customer communications.
Location 1: Your Business
To keep the sign on your Print Shop door reading, “Open for Business” it’s time to bring cross media solutions to the forefront of your capabilities. You are losing out on other opportunities when your clients don’t want to include print in their promotions and campaigns. This isn’t about convincing anyone that “print is still a viable part of the communications channel.” This is about BEING THERE when your customers and prospects need help, and providing the services they require.
- Categories:
- Business Management - Marketing/Sales
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.
Twitter: @PrintMediaCentr
