How to Develop A Killer Messaging Document for Your Business

By T.J. Tedesco

Last week, Fire Enterprises (FEI) marketing maven Marka showed savvy salesperson Zoot and FEI tribe leader Org how creating a messaging document can help keep FEI on message. This week, Marka goes over two crucial components of an effective messaging document. Remember, fire = print.

Marka, Zoot, and Org sat in Org’s office, discussing the document Marka was creating to keep FEI staff “on message” when communicating with customers and prospects.