‘Show-Me’ Brochures Help You Sell More

Last week, FEI marketing whiz Marka advised Zoot on how to use brochures during his selling activities. This week, the tables are turned; Zoot shows Marka how “show-me” pieces can creating effective, attention-grabbing brochures. Remember, fire = print.

One afternoon, Zoot met in his office with Aventinus Jones, a sales rep from Hercules Printing & Bindery. Zoot was considering using Hercules to print, bind and finish FEI’s new sales brochures. To demonstrate Hercules’s capabilities, Aventinus had brought in one of the company’s own promotional brochures.