I have been trying to make it rain for the past two weeks. Which means making a lot of sales calls...to printers. And here is what I have been hearing a lot:
- “I got no sales training of any kind.”
- “I have no sales goal.”
- “I was just told to sell, given a phone, and off I went.”
- “No one helps me. They just want to know where the sales are.”
And you wonder why a new print sales rep is miserable and leaves after four months? Or, why you “have” to fire a newbie after a year of selling practically nothing?
- Categories:
- Business Management - Marketing/Sales

Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.