The FEI Tribe Discovers ‘Push’ and ‘Pull’ Marketing (Part II)

Last week, Fire Enterprises, Inc. (FEI) Marka explained “push” and “pull” marketing basics to marketing novice Cecil. This time, Marka and quick learner Cecil discuss integrated and B2B “push” and “pull” strategies. Remember, fire = print.

“We’ve talked about how ‘push’ and ‘pull’ marketing can work for a typical consumer product,” Cecil noted. “In case you’ve forgotten, our new marketing activities will be mostly aimed at other businesses! Can you explain how these ideas apply to a B2B sales strategy?”