The Tribe Discovers the Secrets to Designing 'Eye-Catching' Marketing Materials (part II)

Last week, Fire Enterprises, Inc. (FEI) communications director Cecil the cyclops and Marka the marketer began a discussion on best design practices for printed marketing communications. This week, Cecil concludes his lecture with the help of some visual aids. Remember, fire = print.

Cecil slurped the last dregs of his grog. “All this design talk is making me thirsty. This time, I’m going to let my tablets do the talking.” He pulled out a third tablet and dropped it onto the table with a thud.