Marka Outlines the Principles Behind a ‘Customer Nurture Program’

Last time, Marka the marketer and Zoot the salesperson discussed the importance of “moving the battlefield away from price.” This week, marketing nuts & bolts begins with a discussion of the “Customer Nurture Program.” Remember, fire is just a fancy metaphor for print.

Org surveyed the majesty of Mount Olympus from his oak chair. As the president of Fire Enterprises, Inc. (FEI) and grandson of Prometheus, Org knew employees looked to him for guidance when monthly sales were lower than Hades. But this time FEI’s fearless leader had no answer.