Direct Mail: What Consumers Want
Sponsored by: Canon Solutions America
Speakers: Neil O’Keefe, SVP, CRM & Member Engagement, Data & Marketing Association and Adara Bowen, Director of Marketing, American Marketing Association
Here’s the truth about direct mail: It’s not dying, it’s just changing. Marketers of all sizes are coming to the realization that direct mail delivers. It’s an integral part of the overall marketing mix and is vital for acquiring new customers, retaining existing ones, and reactivating dormant accounts. According to InfoTrends’ research, consumers are reporting that they still read their mail! Direct mail continues to influence consumer purchasing behavior and a high percentage of consumers even report that they have responded to direct mail in the past three months.
Even in the face of so many digital channels, the value proposition of direct mail remains. Join Barb Pellow, Group Director of Keypoint Intelligence/InfoTrends, as she and a panel of market leaders unfold the many reasons why direct mail isn’t dead.
In this webinar, you will learn:
• The trends and market drivers for direct mail today
• How to improve the customer experience with direct mail
• Best practices for including personalization and data-driven marketing into your mail strategy
• Using print to improve customer acquisition and drive customers to other channels
Sponsored by Canon Solutions America
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