Why Multi-Channel Marketing is Catching On

What happened: Companies are using combinations of message to market communications that deliver increased sales responses. A great example of this is a direct sales pitch via an e-mailing, webinar, corporate sponsorship and prize drawing that gives away a well-known product. Focus, Inc. is currently running a marketing campaign that brings together all of these elements in an effective push of pre-qualified leads to its sales team.

Why it matters: Sales and marketing departments work continuously to produce high quality leads for their sales teams to close business. The more interested the sales prospect, the more likely the sales close. Bundling multi-channel marketing solutions allows for a higher incidence of qualified leads because the “pitch” can be explained in a detailed way. This either appeals to a customer prospect or it doesn’t. It works even better if the prospect receives the e-mailing because they requested the information. As competition for prospects intensifies, marketers can use this approach to increase the quality of their leads.

Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

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Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

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