Firing Up Print Sales

Who wants to read another boring sales growth strategy blog? Not me – I’d fall asleep writing it.

Instead, this blog will take readers on an engaging ride through marketing, social media, public relations and sales growth strategies proven to work in the rough-and-tumble graphic arts industry. Much like the business classics Zapp!, Who Moved My Cheese? and Our Iceberg is Melting, this blog will contain practical and easy-to-understand learning points wrapped in an easily digestible fable-form. Even the most seasoned (i.e., jaded?) printing industry leader will bookmark this page.

Wise readers that faithfully follow our evolving story will observe a rare thing in the blogosphere: a marketing plan put into action. In each posting, we’ll observe how the leaders of FEI Enterprises—Org, Zoot, Marka and Numo—learn to recognize, adapt and control real-life business situations.

Welcome to perhaps the strangest blog you’ll ever read. We hardly have to say it, but for this story, fire=print. Let’s get to it!

View from Mount Olympus

The early days were times of legends. People depended on the sun for warmth and light. This was fine on days with good weather, but human productivity ground to a halt in the cold, rain or dark. It was a different story on Mount Olympus, where lucky denizens flitted from one party to another, all made possible by…fire.

You know what comes next. Prometheus crept into Mt. Olympus, stole fire, returned to the lowlands, ran from house to house distributing it, got caught, was chained to a rock, lost his liver to a huge ugly bird and was rescued by Hercules.

Initially furious at the daring theft, eventually the easily distracted Olympians forgot about the whole affair and let Prometheus slip from their minds. Free to ponder his future, Prometheus started Fire Enterprises Inc. with the mission statement: “A Fire in Every Home.” Since fire was the hottest technology of the time, company success came fast and furious.

T.J. Tedesco is a sales growth, business strategy, marketing and PR consultant operating at the intersection of clear vision, compelling content and effective outreach practices. For nearly two decades, T.J. has been an independent consultant and sales growth team leader. Previously, he sold commercial printing, graphic arts machinery and supplies, and finishing and bindery services. T.J. helps North American companies with content development, Web and print design leadership, nurture marketing programs, sales coaching, sales team alignment and business strategy. Since 1996, T.J. has worked with more than 100 clients on retainer, 80 percent in the graphic arts industry. T.J. is author of "Win Top-of-Mind Positioning," "Playbook for Selling Success in the Graphic Arts Industry," "Fire! How Marketing Got Hot," "Direct Mail Pal" and four more books published by PIA. He can be reached at (301) 404-2244 or
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