Overcoming Objections - Become Your Prospect’s Number Two Choice (Part II)

Last week, FEI sales leader Zoot taught young salesman Ganymede how to fight prospect loyalty to an existing provider by establishing FEI as the number two choice. This week, the duo discusses another way to do so. Remember, fire = print.

It was a mild, windy day at the dog park, and Ganymede and Zoot were again watching Zoot’s dog Noot run around. Noot was fully exploring the vast park landscape and had almost vanished out of sight.