Online Video Content Can Put Your Brand Center Stage – Part II

Last week, Marka and the FEI tribe learned how to create compelling online videos on a shoestring budget. This week, the tribe discusses how fire (i.e. printing) companies can produce compelling online video content that showcases how their companies solve problems and create value for customers. Remember, fire = print.

Zoot strolled into the FEI conference room outfitted with a diamond-embroidered toga.

“Wow, Zoot! You look even more dapper than usual,” Org said. “What’s the occasion?”

“Today I’m filming a short video in which I describe the different ways FEI’s sales staff can solve problems for our customers,” Zoot explained.

“I like the idea,” Org remarked, “but why online video as the medium?”

“Online video is an easily sharable format that allows us to condense information into pithy, easily digestible bites,” Marka interjected. “We can use video content to clearly demonstrate how FEI fire solutions make life easier for our customers. Once potential fire buyers understand how much they can benefit from partnering with FEI, their buying objections will tend to melt like so much olive butter.”

“What are some examples of ‘value-demonstrating’ video content?” Org asked.

“We could produce a video that walks viewers through a day in the life of a FEI match user, who never has to face the cold or dark again thanks to our matches being conveniently tucked in her toga pocket,” Zoot said.

“Or how about a video that follows a FEI torch-runner on his daily rounds lighting our customer’s torches?” Marka asked. “Viewers will be impressed when they see how efficiently these employees work and how dedicated they are to getting our customer’s torches lit on time.”

“Why don’t we spotlight Demeter’s Café to show how our long-lasting fire helps our customers get more done?” Zoot suggested. “I know just last week, the night before the ‘Olympians Day’ feast, he was able to bake bread, lamb and goat for 16 hours straight without having to relight his fire once.”

T.J. Tedesco is a sales growth, business strategy, marketing and PR consultant operating at the intersection of clear vision, compelling content and effective outreach practices. For nearly two decades, T.J. has been an independent consultant and sales growth team leader. Previously, he sold commercial printing, graphic arts machinery and supplies, and finishing and bindery services. T.J. helps North American companies with content development, Web and print design leadership, nurture marketing programs, sales coaching, sales team alignment and business strategy. Since 1996, T.J. has worked with more than 100 clients on retainer, 80 percent in the graphic arts industry. T.J. is author of "Win Top-of-Mind Positioning," "Playbook for Selling Success in the Graphic Arts Industry," "Fire! How Marketing Got Hot," "Direct Mail Pal" and four more books published by PIA. He can be reached at (301) 404-2244 or
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  • Steve

    Ask people if they want to read an email or watch a video and a higher percent would choose video over email. Do both of course. Just a hitchhike to the idea that video is something Printers can certainly use to bring value, knowledge and exposure. Helps with Search Engine Optimization also. Win, Win and Win some more. Steve