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Meeting with a major national retailer to discuss its direct marketing strategy, I was introduced to someone with the title, “Chief Experience Officer.” I was super jazzed to work with a client so committed to the customer experience that it:
1. dedicated a C-Level officer exclusively to managing the customer experience, and
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- Categories:
- Business Management - Marketing/Sales
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Dustin LeFebvre
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A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC
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