Get More Subscribers for Your Email List

For the past few weeks, FEI marketing guru Marka has been giving marketing greenhorn Lucy tips on writing, designing and measuring the success of excellent landing pages. This week, Marka teaches Lucy how to grow FEI’s broadcast email list. Remember, fire = print.

Marka headed to FEI’s break room to eat lunch. She’d been thinking all morning about devouring the olive-stuffed duck she’d picked up at the supermarket. But when Marka opened the communal fridge, her duck was gone.

“Great Zeus’ beard!” Marka swore. “I just know Zoot’s behind this. The man has less self-control than Dionysus at a bacchanalia.”

Lucy approached Marka. “We have a problem,” she said.

“Darn right we have a problem!” Marka cried.

“You also think our O-mail list needs more subscribers?” Lucy asked.

Marka was caught off-guard. “Uh. Sure…”

“Our weekly O-newsletter helps the FEI brand stay top of mind with prospects and customers across Olympus,” Lucy began. “When we started the O-newsletter program, we compiled a list of everyone we’d done business with. Yet the Olympian economy is growing, and new businesses are starting up every day. We’re not doing enough to regularly capture the O-mail addresses of new potential customers.”

“O-mail list development should be an ongoing process,” Marka agreed. “Since it looks like I won’t be eating lunch today, let’s go to your office. I’ll give you three easy tips for getting more O-mail subscribers.”

In Lucy’s office, Marka pulled down a whiteboard and started writing:

Tip #1 – Include O-cial media “Share” icons on every O-newsletter page.

“Many Olympians habitually share interesting content with their O-cial networks. If we make it quick and easy for subscribers to share our O-mail’s content, we’ll help our O-mail reach a wider audience,” Marka explained.

“One problem,” Lucy said. “As of right now, users of O-Twitter, O-Facebook and other sharing-enabled O-cial media sites can share only content from O-site pages —not from broadcast O-mails.”

T.J. Tedesco is a sales growth, business strategy, marketing and PR consultant operating at the intersection of clear vision, compelling content and effective outreach practices. For nearly two decades, T.J. has been an independent consultant and sales growth team leader. Previously, he sold commercial printing, graphic arts machinery and supplies, and finishing and bindery services. T.J. helps North American companies with content development, Web and print design leadership, nurture marketing programs, sales coaching, sales team alignment and business strategy. Since 1996, T.J. has worked with more than 100 clients on retainer, 80 percent in the graphic arts industry. T.J. is author of "Win Top-of-Mind Positioning," "Playbook for Selling Success in the Graphic Arts Industry," "Fire! How Marketing Got Hot," "Direct Mail Pal" and four more books published by PIA. He can be reached at (301) 404-2244 or
Related Content