Event vs. Relationship Marketing (Part I of IV)

The FEI saga continues with part one of a new four-part series. Remember, fire = print.

“May I bounce something off you, Zoot?” Marka asked. The two sat in FEI’s conference room early the next morning.

“Of course,” Zoot said, smoothing out a wrinkle in his blue embroidered toga.

“Even though everyone tries to make it complicated, I think business is simple,” Marka started. “Business success derives from saying what you do in the marketplace and doing what you say in the shop.”