SG360º, a Segerdahl Co.
If printers feel the chill of alienation instead of the warmth of recognition when they confront the concept of “omnichannel marketing,” they’re failing to appreciate their own stake in it. What printers do is integral to the success of omnichannel marketing campaigns - it can be indispensable, in fact, to getting them off the ground in the first place.
Recent larger M&A transactions are remarkable from the standpoint that some entire print market segments are being consolidated.
Printing Impressions caught up with Mary Lee Schneider of SG360° to learn more about the acquisition off Data Service Solutions (DSS).
This week, Julie Greenbaum highlights industry news about SG360°'s acquisition of Data Service Solutions; Kappa Media, and its acquisition of the remaining partnership interest of Vanguard Graphics; Congressman Raja Krishnamoorthi visiting NPES member Fujifilm North America Corp., Graphic Systems Division's Hanover Park Technology Center; Copy Express of Lexington, Ky., installing the first five-color RMGT 940ST-5+CC+LED-UV with coater offset press in the U.S.; and the Idealliance and Printing Industries Alliance announcing the Franklin Luminaire Innovation Excellence Award and 2017 Zenger Community Service Medal recipients.
What follows are high-profile acquisitions of larger printing companies by private equity firms that took place in 2016.
Commercial printers are feeling the love from acquirers as their top line revenues increase, profits return and grow.
A changing digital landscape and a market flooded with stimuli have marketers and printers reevaluating their direct mail strategies.
Dan Thornton, president of RR Donnelley’s Response Marketing, explains the best ways to respond to challenges with direct mail.