Business Management - Marketing/Sales

How many mission and vision statements look good on paper but have little to nothing to do with their customers’ experience? Too many.

In the second of four Short Attention Span Webinar installments, Bill and Kelly discuss a common sales situation.

Here are six areas of marketing your organization should focus on to improve your marketing efforts and stay ahead of the competition.

PaperSpecs’ Sabine Lenz discusses the Banned Books Decoder Poster that was created to celebrate Banned Books Week.

To support the growth of its graphics business in the U.S. and Canada, SPGPrints has hired sales personnel at its headquarters.

At EFI’s Annual Worldwide Users’ Conference which will take place Jan. 19-22 in Las Vegas, 

InfoTrends will present four sessions.

Your next sales rep is looking for you. She is unhappy where she is. He is looking for a new opportunity. If the job search process were like buying a car, there would be plenty of information available to aid in the decision-making process. Taking advantage of this need could help you to attract top sales talent. Learn how in this week’s blog by Bill Farquharson.

Svetlana Alexievich won the Nobel Prize for Literature, the publisher used Ingram’s Lightning Source print-on-demand service.

Loyalty. It is what we want in all relationships, right? Client relationships are no different. When we consider the time, effort and overall cost to acquire a customer, one of the most important things we can do is to measure their loyalty on a regular basis. Introduced in 2006, by Fred Reichheld in his book "The Ultimate Question," the Net Promoter Score (NPS) has become the de facto standard for measuring loyalty for the best companies in the world.

Most letterpress classes begin with safety lessons…Practice and commitment are essential. And the rewards are beautiful.