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Kelly Mallozzi


By Kelly Mallozzi

About Kelly

Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.


Change Your Thinking, Change Your Life

You guys. I quit drinking Diet Pepsi. Seriously. Do you know me? Then you know that I LOVE Diet Pepsi. But I am trying to live a more healthful life, so now it’s gone. And it wasn’t easy. Well, for starters, I started drinking coffee, so there’s that. But in all seriousness, I had to do some major changing in my brain in order to be successful with this life alteration.

I don’t think I had any appreciation for how powerful thoughts are. I have read books on it, and get motivational e-mail in my inbox about the power of positive thinking, and all that jazz. But when it came to making a real positive change in my life that would benefit my health, and potentially even how long I remain on this planet, it was HARD. Because to be honest with you, I didn’t just quit soda. I quit fast food, unhealthy food and buying unhealthy food for my kids. It takes time, money and commitment to make these kinds of changes. But we (my husband and I) are just that committed.

So I started asking myself: “What could my reader take away from this?”

And here is the answer. If you want something to be different for you with regard to your sales life, you have to commit to a change. You have to decide what you want the end result to be, and then ALL of your actions need to support that outcome.

Here is an example. Let’s say you want a new account. And we can all agree that the New Account Fairy is not real. Sorry kids. She is not going to leave five-figure commission checks under your pillow. Those days are over. Time to grow up. So.

You are going to do research. Every day. You are going to add prospects to your pipeline. Every week. You are going to hone and refine your communications messages. All the time. Voicemail scripts. Letters. Powerful e-mails. You will have a killer opening when the prospect says, “Hello?” You will take action EVERY DAY that will get you one step closer to landing a new account. And then you will do it all over again. And again. And again.

I think about Diet Pepsi and McDonald’s every day. I am THAT addicted. But I am also committed to something different now. So I have discipline. I also have some people that I can talk to who will support me, reinforce my commitment, and remind me of why I am doing what I am doing.

You have people that can do that for you. Co-workers, bosses, clients, friends. And you have me. If you want to make a change, look in the mirror, say it out loud, and then start acting like it. Good things will happen. I promise.

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