Matthew Parker

Matthew Parker

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them

How Becoming a Rap Artist Will Win You Print Sales

Recently, I was running my masterclass on "How To Stop Buyers Choosing On Price." As part of the day, delegates create a new sales message and deliver it. It is common for me to hear some very powerful sales messages by the end of the day. However, although I have heard many, many sales messages over the years, I had never heard one delivered in rap form.

Do You Have the Courage to Make More Sales?

If you want to achieve more sales, you need to set some goals. First decide what it is that you want to achieve. Be specific. Make your goal measurable. Make sure you know how you will have achieved it.

14 Places to Share Content

Good content takes time to create. It is important to make the most of it. Here’s a checklist of 14 places to share your content.

3 Ways to Make Profitable Connections on Social Media

Many people make a social media connection and assume that they can immediately start doing business with their connection. This has about the same success factor as assuming that the person who answers a cold call will become an instant client. People who take care in growing their social media connections are more likely to create worthwhile relationships.

Here's the Biggest Mistake You Can Make on Social Media

All the sales strategies that are being talked about at the moment revolve around value-added selling, creating trust and being in the customer's world. In order to achieve these goals, a good salesperson will constantly be educating their prospects and customers. So why don't we do this on social media?

Become an Abundance Thinker

I recently read an interesting article by Michael Hyatt who explains his theory of the abundance thinker. The abundance thinker is happy to spend money where they can see a useful result. Here’s what he has to say about it.

Do You Sell Simplicity?

Have you ever tried to buy a laptop from the likes of HP or Dell? It’s a scary process! On the Dell website, there are currently nine different lines of laptops to choose from. Some of those have a further six sub-options to choose from. And that’s before you start customizing your laptop. Do you see some parallels with purchasing print here?

Here's Why You Should Interview a Customer Today

When did you last interview a customer? I try and interview a customer every month. The information I get from spending 30 minutes with one of my existing clients is invaluable. Remember, this conversation is not about sales. It is all about finding out about your customer.

What Do You Do When a Prospect Answers the Phone?

We are so used to not getting through to a prospect that we can end up being totally unprepared when someone actually does answer the phone! If someone does answer the phone, you have to grab their attention immediately. Here's how...

One Sales Question You Must Always Ask

I remember when I started selling. I was always keen to make the conversation stay positive. I avoided difficult questions. I always tried to talk to prospects and customers about positive things. That led to a big problem.

9 Easy Ways To Upsell – Do You Accept This Challenge?

Depending on the research you read, upselling an existing customer is between seven and 20 times more cost-efficient than trying to win a new client. However, many sales people could do an awful lot more upselling activity. What follows is a quick list of nine easy ways to upsell.

Make a New Sales Habit Today

If you keep doing things the same way buyers will start ignoring you. Buyers soon get used to what salespeople do. That’s why it is essential that salespeople are always doing different things. Buyers are much more likely to take notice if they see something that is a bit different. Technically, this is called pattern interrupt.

If You Don't Carry Out This Simple 5-Minute Task You WILL Lose Business

Are the contact details in your LinkedIn profile up to date? Many of the LinkedIn profiles that I have looked at recently did not have any contact details at all. Others had contact details from the past jobs. Some just had a personal email address. I wonder how often they are checked?