Matthew Parker

There are a number of ways to compensate a salesperson and each way has its pros and cons. Let’s look at the options.

If you don’t have a sales plan this week, you have a problem. A 12-week sales plan is a simple solution that can help you stay focused.

Challenges often arise in print sales. Having an accountability buddy can provide guidance to navigate these obstacles.

Oftentimes, the three most important tasks in your day are the ones that get overlooked. Here is one tactic to solve this problem.

You may be the expert in your field, but outsourcing content can offer multiple benefits.

If you struggle with writing content, then perhaps it’s not the best use of your time. Here are four tips to overcome creator’s block.

If you haven’t created a good headline, then your content is doomed from the start. Capture your audience using these five tips.

Writing readable content and capturing an audience isn’t as hard as it sounds. Here are five simple rules to improve your content.

When sales plans fail, it often has nothing to do with the person, and everything to do with the plan. Here are three tips for success.

We all know that print gets results. But if we want to win new customers, we need to think about what interests them.

For printers struggling to gain business, it’s time to take advantage of missed opportunities such as the one in this week’s blog.

By incorporating LinkedIn into its sales process, a major print company experienced a 30% higher conversion rate. Here’s how.

Here’s a quick overview of what I do when I log into LinkedIn, and tips to successfully engage with your network.

The LinkedIn algorithm likes polls at the moment and promotes them more heavily than other types of posts. Here is one example.

People only take a second to check out your LinkedIn profile. Here are some ideas to grab your audience’s attention and win business.