Matthew Parker

Matthew Parker

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them

One Sales Question You Must Always Ask

I remember when I started selling. I was always keen to make the conversation stay positive. I avoided difficult questions. I always tried to talk to prospects and customers about positive things. That led to a big problem.

9 Easy Ways To Upsell – Do You Accept This Challenge?

Depending on the research you read, upselling an existing customer is between seven and 20 times more cost-efficient than trying to win a new client. However, many sales people could do an awful lot more upselling activity. What follows is a quick list of nine easy ways to upsell.

Make a New Sales Habit Today

If you keep doing things the same way buyers will start ignoring you. Buyers soon get used to what salespeople do. That’s why it is essential that salespeople are always doing different things. Buyers are much more likely to take notice if they see something that is a bit different. Technically, this is called pattern interrupt.

If You Don't Carry Out This Simple 5-Minute Task You WILL Lose Business

Are the contact details in your LinkedIn profile up to date? Many of the LinkedIn profiles that I have looked at recently did not have any contact details at all. Others had contact details from the past jobs. Some just had a personal email address. I wonder how often they are checked?

Are Your Prospects Listening to You?

Often, we just don't go where our prospects are hanging out. I'm a great believer that we can all do more to go out and find prospects in new places. We need to spread our sales net. But going to where your prospects hang out is not enough.

15 Places Where You Can Find New Prospects

How much time do you spend looking for new prospects? Many salespeople struggle to find enough new prospects to approach. What follows is a checklist of places where you can go to help you find potential new customers.

Will Prospects Buy After Visiting Your Website?

Do you have the right message on your website? Does your website provide an engaging reason for prospects to take things further? Will they understand what you can do to help their business? Will they learn what results you have achieved for similar clients? Do you explain what sets you apart from the competition? If so, congratulations! Your website homepage is amongst an elite minority!

Why the Average Elevator Pitch Loses You Business

Do you have an elevator pitch? An elevator pitch is a quick introduction to your company. It is a useful way to introduce prospects to you and your services. They are used at networking events, during phone calls and in sales letters, amongst other places.

Seven Essential Targets for Selling with Social Media

Can you imagine selling without targets? Every business has a set of numbers that it has to reach. One of the most important is to make enough sales for the company to survive and grow. So nearly all salespeople have targets. If you are using social media to create sales, you should give yourself a set of specific targets. Here are the seven that I recommend.

How Many People Did You Reach Out to Today on Social Media?

How active have you been on social media today? For many people, the answer to this question is zero. That is a real shame. They are missing out on one of the most effective ways to start a relationship with new prospects. They are missing out on one of the most effective sales channels for printing services.

What Print Salespeople Can Learn From Doctors

A good salesperson sells like a doctor. They know what is wrong with you or your business. And they know how to fix it. They also understand that a doctor is not selling medicine. The doctor is prescribing good health.