XMPie Users Group Conference Earns High Marks from Attendees

June 2009

multipage

 
Prindoz of Bad Doberan, Germany received second place for its AIDA Cruises cross-media campaign designed to reach 140 managers within a six-hour time frame. The project for AIDA, a cruise brand of Carnival Corporation & plc, needed to be completed in just four days and encompassed data management and the creation and deployment of personalized print, Web and video communications.
 
Third place acknowledgment went to Centrica of North Ryde, New South Wales, Australia for a campaign designed to build awareness of the company’s cross-media expertise and services among its current and prospective clients. Centrica’s ‘VIP Backstage Pass’ themed campaign included a printed mail piece, personalized Web site and response mechanism.
 
“The groundbreaking projects showcased in the Best of the Best competition, as well as in the formal sessions and off-hours discussions, leaves one with a clear sense of the major advancements made by XMPie users in the state-of-the-art frontier of personalized cross-media marketing solutions,” said Aizikowitz. “Highly creative, multi-channel, conversational campaigns — including those with significant use of personalized images and video — are becoming wide spread within this community and it gives everyone at XMPie a sense of pride to provide the vision and technology that drives our users’ innovations.”
 
Beyond the conference, the XMPie Users Group continues its interaction throughout the year via the XMPie Users Group Web site. Countless members share ideas, tips and tricks on the site’s online forum every day. In addition, there are Web casts and seminars exclusive to Users Group members that further extend the organization’s educational value.
 
For more information about the annual XMPie Users Group Conference or joining the XMPie Users Group, please visit www.xmpieusers.org.
 
About XMPie
XMPie Inc., a business-unit of Xerox Corporation (NYSE: XRX), is the leading provider of software for cross-media, variable data one-to-one marketing. Its solutions help businesses create and manage highly-effective cross-media campaigns, leveraging their market and customer information to achieve dramatic returns on their marketing investments. XMPie software solutions are available in two award-winning compatible product lines: uDirect® for desktop, print-only solutions, and PersonalEffect® for server-based cross-media publishing, campaign management and more. Add-on modules for specific solutions are available, including the award-winning uImage® for image and graphics personalization; uStore®, a Web-to-print platform; uChart™ for dynamic charts and graphs; uEdit™ for Web-based document editing; and uProduce™ Marketing Console for analysis and management of one-to-one campaigns. XMPie is headquartered in New York with an R&D center in Israel and sales, support and professional services operations in the U.S., EMEA and Asia Pacific. For more information, visit www.xmpie.com.