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XMPie Users Group Conference Earns High Marks from Attendees

June 2009
NEW YORK—June 1, 2009—The third annual XMPie® Users Group Conference held in Las Vegas concluded on May 15 with high marks from attendees. The highly interactive event drew print and marketing professionals, graphic artists and programmers for four days to learn more about XMPie’s extensive range of products, as well as the latest trends and innovations in one-to-one communications.
“The fact that despite the challenging economic climate, XMPie users from around the globe gathered together again to explore innovative ways to grow their skills and expand their businesses should not be overlooked,” said Greg Dean, president, XMPie Users Group. “This year’s conference raised the bar for our annual event and the dynamic interaction among the presenters, attendees and sponsors far exceeded my expectations. Feedback from conference attendees was overwhelmingly positive, with many citing their plans to return to the conference year after year.”
The conference featured presentations and roundtables, covering everything from the latest XMPie technology and capabilities, to one-to-one campaign best practices and current and emerging trends in a line-up of design, programming and marketing-focused sessions. It also featured a number of in-depth pre-conference tutorial sessions, which were attended by nearly 60 percent of conference attendees.
Jeff Stewart, chief technology officer, Trekk Cross-Media, delivered the keynote presentation which focused on social networks as the next frontier in personalized marketing. He pointed out how new and different technologies have historically been dismissed as irrelevant, yet have eventually made an enormous impact on society.
A presentation delivered by XMPie President Jacob Aizikowitz described the key role creative excellence plays in successful campaigns and how XMPie’s technology and product philosophy enable highly creative variable data print and cross-media campaigns. One of Aizikowitz’s key future-pointing messages focused on harnessing parallel processing and, eventually, cloud computing, allowing for dramatic speed gains in producing jobs’ output streams.
Rounding out the conference was the presentation of the XMPie Users Group “Best of the Best” awards. The winning XMPie-driven campaigns were selected through peer voting. First place recognition went to Denver-based Faction Media for a fully integrated and personalized lead-generation campaign for tw telecom Inc., a leading provider of managed voice and data networking solutions. The campaign, which targeted enterprise-based IT decision makers, spanned traditional and online media, leveraged Google Pay-Per-Click advertising and featured customized text inside a video feed.

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