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The Wharton School Launches POD, e-Book Publishing Initiative

April 11, 2011
PHILADELPHIA—April 11, 2011—The Wharton School of the University of Pennsylvania announces the launch of Wharton Digital Press, an all-digital publishing initiative that will publish books electronically, including e-books, enhanced e-books, mobile apps and print books via print-on-demand (POD) technology. In collaboration with Knowledge@Wharton, the school’s online journal of research and business analysis, Wharton Digital Press will take advantage of the institution’s global presence to communicate relevant business knowledge from experts throughout the world to readers wherever and whenever they need it.

“Wharton Digital Press and its authors will be true partners in a very innovative global digital publishing venture,” said Stephen J. Kobrin, publisher and executive director of the new press and Wharton’s William H. Wurster Professor of Multinational Management. “Together with our readers we will establish a community to share bold and insightful thinking and help managers meet the challenges of today and tomorrow.”

“Wharton Digital Press exemplifies the school’s commitment to innovation, thought leadership and the creation and dissemination of cutting-edge knowledge to a global audience,” added Thomas S. Robertson, dean of the Wharton School. “By taking full advantage of digital technologies, we will be able to deliver the latest information on important topics to readers wherever, however and whenever they want it.”

Wharton Digital Press has partnered with Constellation, a service of The Perseus Books Group, which offers complete digital services for independent publishers, including e-book distribution and sales, digital print-on-demand and a suite of digital marketing tools. Through Constellation’s extensive global partnerships, Wharton Digital Press aims to become the world’s leading all-digital business publishing imprint.

“It is a privilege to be partnering with Wharton Digital Press,” said David Steinberger, president and CEO of The Perseus Books Group. “This is a new kind of publishing program custom-designed for the opportunities of the digital age.”

Wharton Digital Press will publish books both by Wharton faculty and by business experts from outside Wharton. Beginning with the first books in June 2011, it will publish in the areas of management, strategy, innovation, entrepreneurship, finance and investment, leadership, marketing, operations, human resources, social responsibility, and more. Books will range from as few as 10,000 words to mid-length books of 20,000-30,000 words to books of 40,000 words or longer. The first books include:

• A “Checklist Manifesto” for leaders, by globally renowned leadership expert Michael Useem, author of The Leadership Moment, Investor Capitalism, and The Go Point and Director of the Center for Leadership and Change Management at the Wharton School, drawing on a range of company examples, battlefield experiences, and the triumphant rescue of the trapped Chilean miners in 2010. Running 10,000 words, there will be two editions: an e-book and an enhanced e-book with video interviews.
 

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