Steinhardt–A New Image

What makes Steinhardt so confident? Experience. He has invested the past 15 years in association management, including eight years at the PIA and GCA.

In Steinhardt’s opinion, the challenges that PrintImage members must overcome are the same challenges that he helped PIA and NAGASA members overcome. Just like larger printers and graphic arts vendors, the 3,000 quick and small commercial printers that belong to PrintImage must apply more sophisticated equipment while competing in an industry rife with mergers and acquisitions.

Only an executive director with a background in the graphic arts—an executive director like Steinhardt—can appreciate the issues that PrintImage members face. He brings both industry knowledge and proven leadership to the role.

As executive director, Steinhardt doesn’t see himself as a manager who simply responds to the board of directors. He describes himself as a visionary who leads the directors, pushing issues through the board.

When Steinhardt arrived at PrintImage International at the beginning of the month, he brought a list of issues with him. Topping the “To Do” list is PrintImage’s switch to self-management—a process that began three years ago. It won’t be the first time he’s overseen this type of transformation.

“Six years ago, two predecessor groups of NAGASA were managed by outside management firms,” Steinhardt says. “We quickly went to self-management.”

Smith Bucklin, an association management firm, is responsible for some of PrintImage’s services. That will change by the end of October, when PrintImage takes control of all its own services.

PrintImage’s services include statistical reports, a trade show, special industry groups, meetings and newsletters. Steinhardt plans to expand those offerings. He also plans to expand the number of Print-Image chapters, while working with existing chapters to develop and distribute products.

“We want to broaden our portfolio of products significantly over the next year, particularly in the area of market research and statistical reports,” Steinhardt says.

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