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Steinhardt--A New Image

September 1998
BY JERRY JANDA


"Sometimes you find yourself needing new challenges," David J. Steinhardt observes, "and you must re-energize."

Steinhardt has chosen to re-energize at PrintImage International, formerly the National Association of Quick Printers (NAQP). He'll charge his batteries as the trade association's executive director.

While the fresh opportunities of the new position excite Steinhardt, his decision to join PrintImage did not come easily. Accepting the job meant leaving NAGASA, the Washington trade association where he served as president and CEO.

When NAGASA was born five years ago from the merger of two dealer organizations, Steinhardt was there to guide the fledgling association. He watched as the young organization grew older, stronger. From an initial budget of $150,000, NAGASA matured into an $800,000 staple of the graphic arts industry.

"We really put NAGASA on the map," Steinhardt says. "People have been approaching us for collaborative and joint efforts, seeking us out for our opinions and positions."

Even so, Steinhardt felt the need to expand his horizons. With an annual budget of $2.5 million, Print-Image has placed Steinhardt at the helm of an association significantly larger than NAGASA. Furthermore, the Chicago-based organization brings the Wisconsin native back to his Midwestern roots.

"I've been in Washington for close to 20 years," Steinhardt notes, "and now that I'm approaching the ripe old age of 43, it's time to make a change."

PrintImage also felt the need to make a change. That's why it sought out Steinhardt. "My reputation in the industry is one of a mover and a shaker," he says.

At this point, the association needs a mover and a shaker. During the past year-and-a-half, Print-Image has experienced the departure of two permanent and two interim executive directors. Is Steinhardt certain he can succeed where his predecessors have failed?

"Absolutely," he says without hesitation. "Without question."

What makes Steinhardt so confident? Experience. He has invested the past 15 years in association management, including eight years at the PIA and GCA.

In Steinhardt's opinion, the challenges that PrintImage members must overcome are the same challenges that he helped PIA and NAGASA members overcome. Just like larger printers and graphic arts vendors, the 3,000 quick and small commercial printers that belong to PrintImage must apply more sophisticated equipment while competing in an industry rife with mergers and acquisitions.

Only an executive director with a background in the graphic arts—an executive director like Steinhardt—can appreciate the issues that PrintImage members face. He brings both industry knowledge and proven leadership to the role.
 

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