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Seybold SF--Beyond the Golden Gates, Digital Innovation Awaits

August 1998
BY MARIE RANOIA ALONSO


Seybold San Francisco may not have the same prepress hardware punch as its East Coast counterpart, but digital file delivery, digital content manipulation, color management and Internet design tools are enough to get the industry pointed in a Golden Gate direction.

What to expect?

Count on the show emphasizing content manipulation and color management—from creation through output. Be ready to see a variety of software tools to handle everything from creation of files to data storage, archival and retrieval—not to mention unique enhancements to the movement of repurposing digital content for the World Wide Web.

Get ready for a hearty serving of alphabet soup—as discussion, in and out of the conference environment, will be serving up talk on PDF, XML, CIELAB, ICC and more.

Innovations from Adobe Systems, Apple Computer, Bitstream, Cascade Systems, Canto, Corel, EFI, Epson, Hewlett-Packard, IBM, Intel, Markzware, Microsoft, Quark, Ricoh, Pantone, Silicon Graphics, Splash, WAM!NET, Xerox, X-Rite and nearly 300 other technology suppliers are bound to turn the show into a San Francisco treat.

Plus, Apple's Steve Jobs is slated to give a special keynote on Tuesday, Sept. 1st, at 9 a.m. Get ready for standing room only if crowds from his talk last year are any indication of the Apple interim CEO's powers of persuasion.

Before you pack for Seybold, make sure to plan ahead for the exhibition by mapping out which booths offer technologies of most interest to your organization. Prepare questions on topics such as audio and animation for the World Wide Web, color management, digital file delivery, digital imaging, variable printing, workflow systems and more!

For now, take a peek at Printing Impressions' small sampling of hot-ticket attractions set for Seybold's West Coast performance at the Moscone Convention Center.

VISIT A FILE TRANSFER GIANT
WAM!NET plans to have an exciting show presence: a new trade show booth will be recognizable by the company's now famous oversized purple tennis shoe and exclamation points.

This will be the first time WAM!NET exhibits at a show after the much publicized acquisition of 4-Sight. Leading the show will be the shipping announcement of WAM!BASE, a wide-area networked digital asset database and the roll-out of WAM!NET's channel program for that product, the WAM!BASE MasterMind Program.

WAM!BASE—a major launch for WAM!NET at present—is a collaborative digital asset management solution that facilitates inter-organizational workflow from a central database of digital assets.

 

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