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Schawk Names Michael Komasinski President of Retail Marketing Business

August 31, 2010
CHICAGO—Aug 31, 2010—Schawk, Inc., a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity, announced today that it has named Michael Komasinski to the new position of president, group managing director for its retail marketing business.

David A. Schawk, president and CEO, said, "We are pleased to add seasoned talent like Michael to Schawk's management team. His appointment reflects the company's commitment to maintaining a strong, dynamic management team across our operating units to help our clients create compelling and consistent brand experiences."

Added Schawk, "Michael's previous experience in the professional services sector will bring a valuable strategic business perspective to Schawk's retail clients. Michael's ability to anticipate, recognize and understand complex client-marketplace issues and respond to these challenges innovatively and successfully will benefit our retail clients."

In his new role, Komasinski has profit and loss responsibility for the business unit and is charged with managing all facets of the business including strategy, new business development, the formation of new services and managing the existing retail marketing client base. He will also act as an advisor to Schawk's newly formed retail practice.

"I am excited by the prospect of harnessing Schawk's talent and capabilities globally across competencies to help retailers respond effectively to the new market reality they face," said Komasinski. "It is energizing to be in a leadership position where I'll have the opportunity to shape the future of Schawk's retail marketing business."

Komasinski previously served Schawk Retail Marketing as senior vice president of account management, where he oversaw retail accounts such as The Home Depot, Sears Holdings, Bloomingdales, and Lord & Taylor. Michael Komasinski came to Schawk earlier this year from The Nielsen Company where he spent seven years in senior leadership roles that included vice president of global operations, vice president, group client director - Kraft Foods, vice president output operations, and national director, U.S. operations. Prior to Komasinski's tenure with Nielsen, he served as a manager at management consulting firm A.T. Kearney, where he was a member of the company's consumer industries and retail practice.

Michael Komasinski holds an M.B.A. from the Kelley School of Business at Indiana University and a B.S. from Vanderbilt University in Engineering and Philosophy.

Schawk Retail Marketing creates the images and words that turn shoppers into buyers. Leading retailers choose Schawk Retail Marketing for its deep retail experience, streamlined processes, advanced technology and superior creative execution. Schawk Retail Marketing's global services include global asset integration, photography and retouching, online and offline circulars and catalogs, and in-store marketing.

About Schawk, Inc.:
Schawk, Inc. is a leading provider of brand management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. With a global footprint of 48 offices, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touch points. Founded in 1953, Schawk is trusted by many of the world's leading organizations to help them achieve global brand consistency. For more information about Schawk, visit www.schawk.com. Follow Schawk on http://twitter.com/BrandSquare.

Source: Company press release.
 

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