Results-Oriented Customers Typify Visitors to Heidelberg Booth

KENNESAW, GA—09/21/2009—A high percentage of visitors to the Heidelberg booth (1200) at PRINT 09 were qualified buyers looking for solutions to specific business needs. Key elements of Heidelberg’s comprehensive print media portfolio, displayed in a 30,000-square-foot, fully integrated print shop environment, gave attendees like these an opportunity to view the range of Heidelberg’s business management, prepress, press, postpress, Saphira consumable and packaging solutions that can bring real improvement and measurable results to businesses today.

Heidelberg Exceeds VLF Expectations
Especially gratifying was the keen attention paid to Heidelberg’s offerings in the packaging area. Industry acceptance of Heidelberg’s VLF offerings was manifest in the sale of a 
Speedmaster XL 162 press to Bell Incorporated of Sioux Falls, S.D., as well as in a number of upcoming installations in both the package printing and commercial printing segments.

“We are extremely pleased with our order intake over the past several months, culminating in several new orders taken at Print,” said Jim Dunn, president of Heidelberg USA. “The industry clearly has been waiting to see what kinds of innovations and improvements Heidelberg could offer this market segment, and it’s plain the industry likes what it sees.”

Peak Performance XL Technology Draws A Crowd
Heidelberg’s Speedmaster XL 75 with InterTech Award-winning Prinect Press Center with integrated Wallscreen and Intellistart process-oriented operating platform drew large, interested crowds for daily expert presentations and the opportunity to get a closer look at a technology that “[redefines] the operation of a sheetfed press,” in the words of PIA’s Mark Bohan, VP Technology and Research. Available on all Heidelberg Speedmaster presses in any format size, the high-performance Prinect Press Center combines state-of-the-art technology, smart automation and comprehensive data management to ensure efficient production and provide the long-term investment security print companies need.

Anicolor Technology Steals Digital Printing’s Thunder
Word spread fast as Heidelberg ramped up demos of its Speedmaster SM 52 with zoneless Anicolor inking technology, offset’s answer to shrinking print runs and a cost-effective alternative to click charge-laden, short-run, non-variable digital printing solutions. The contrast yielded plenty of fodder for discussion with customers as Heidelberg demonstrators explained how dramatically shorter setups mean users can print more high-quality jobs each day at lower cost and with 100 percent offset quality thanks to consistent inking. The Speedmaster SM 52 with Anicolor prints up to 15,000 11×14” or 30,000 8.5×11” sheets per hour with total color stability over both short and long runs.

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