Presstek 52DI Enables Universal Lithographers to Expand Business and Increase Customer Retention
October 2007
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Universal Lithographers is a 42-person print shop that produces high-end graphics for major Midwestern manufacturers, insurance companies, financial institutions, and advertising and design firms. The company installed a Presstek 52DI press to accomplish four specific business objectives: increase customer retention, develop new business opportunities, support customer in-plant jobs and fulfill printing requirements from the company’s Web store. Operating with its traditional offset press, Universal often had to outsource or turn down customers’ requests for shorter print runs, which sometimes resulted in a financial loss.
“Universal produces high-end, complex and demanding work for a variety of customers,” said Jerry Keller, vice president of Universal Lithographers. “We looked at all of the toner-based products and ultimately decided that Presstek’s 52DI was the best match for our core competencies – delivering high-quality printing quickly. We now profitably produce fast-turn, short-run jobs, from 250 to 15,000 impressions, helping us retain customers.”
With the Presstek 52DI, Universal can better meet its customers’ requests, including the increased demand for short-run marketing materials. Additionally, the 52DI has allowed Universal to build trust with new and larger customers by initially delivering high-quality smaller jobs. The quality of the DI press also allows Universal to capture overflow work from in-plant print shops that need to meet the stringent quality demands of marketing departments as well as the high quality standards of its own Web store customers.
Universal Lithographers joins an increasing number of mid-size printers who are adopting Presstek solutions to become more capable, profitable and competitive. With more than 3,000 Direct Imaging (DI®) systems installed worldwide, Presstek provides print shops of all sizes with high-quality, cost-effective, environmentally friendly and easy-to-use printing solutions.
“Universal Lithographers is a great example of a mid-size printer who is looking to improve its capability by implementing the Presstek 52DI digital offset press,” said Emile Tabassi, vice president of North American sales for Presstek. “We are committed to helping printers like Universal Lithographers boost their profitability and competitiveness by expanding their capabilities to meet the myriad demands of their customers.”
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