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Pantone and Academy of Art University Announce Scholarship, Partnership for Social Change

March 27, 2012
CARLSTADT, NJ/ SAN FRANCISCO—March 27, 2012—Pantone LLC, an X-Rite Co., and the global authority on color and provider of professional color standards for the design industries, and the Academy of Art University, one of the top graphic design schools in the country, announced a partnership and scholarship in support of “Color in Action,” a unique project designed to explore the positive influence of color on social change.
Eight student teams were formed to explore pressing social issues including education, tolerance and the environment. Pantone donated its worldwide color standard PANTONE PLUS SERIES and PANTONE FASHION + HOME guides to be used for the project and will award the winning team a $10,000 scholarship. The scholarship will help students pay for tuition and will be awarded on May 14, 2012.
“Graphic designers are often called upon for logos and package designs, but have so much more to offer,” commented Academy of Art instructor and design professional Tom Sieu. “Today, we’re teaching students that it’s not enough to create just beautiful things. We want them to also think about how to create the conditions and experiences that shape them.”
“Design has the power to effect change on a larger scale. The class has already done some interesting work through the recent GOOD Ideas for Cities Project and Design Ignites Change,” said Giovanni Marra, director of corporate marketing at Pantone. “This inspired our partnership and desire to explore how young designers would pair color with community and culture, and how the communicative power of color can be used as a vehicle to create social change.”
The topics chosen by the students reflect their personal passions and interests. Students have set out to answer questions such as:
  • How can the use of color be used to lower aggression and teach tolerance in schools?
  • How can color be a positive force to define a nation and its people?
  • How can color enhance the lives of people who are visually impaired?
  • How can color help strengthen and promote the concept of fair trade?
  • How can the use of color prevent the extinction of rare species?
“Why do kids hurt other kids?” asked student Elizabeth West, a member of the Color in Action discrimination team. “This question led to our own experiences growing up and to the alarming rates of bullying-related violence and suicides taking place today. We want to use color as a tool to teach tolerance, encourage individuality and strengthen community among children.”

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