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At Number 16 is healthcare ($1.87T, +5 percent; with $ 5.3B to print, +7 percent). Health insurance ($328B, +6 percent) and third-party administration ($251B, +5 percent) could admit $3B in printing invoices, about 15 percent or more than in 2004. Hospitals ($663B, +5 percent) are energetically consolidating, with branding and marketing that will release a $2B print spend in the New Year. Non-hospital care ($161B, +4 percent) will emerge as a big print media spender for imaging centers, endoscopy suites, home care, and other outpatient and ambulatory providers.
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- People:
- Vincent Mallardi
- Places:
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