Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

If Sales Reps Were Marines --DeWese

December 2008
THIS IS the first column in my 25th year of column-writing for Printing Impressions. It’s number 268 and, when it’s finished, I will have written about 335,000 words as a columnist for the magazine.

This one started about 30 days ago, when “Sarge,” one of my editors at PI, found a way to call me about every other day to subtly (or not so subtly) remind me that my deadline for this issue was November 10, which, by the way, happens to be the birthday of this former Marine’s beloved Corps.

Can I hear a “Semper Fi?” (Oh, and never say “ex-marine;” it’s some kind of taboo. They can get a little nuts and whomp you bad, if you don’t follow their protocols.)

Sarge fired Expert with the M16 rifle and shot a 50-caliber machine gun from a helicopter. So, needless to say, when Sarge “hints” about something, I do my damndest to accommodate that wish.

In honor of the Marine Corps’ 233rd birthday, here’s a little history lesson for you—especially when you call on your next former Marine print buyer. I googled “U.S. Marine Corps” and got the following:

“The United States Marine Corps traces its institutional roots to the Continental Marines of the American Revolutionary War, formed at Tun Tavern in Philadelphia, by a resolution of the Second Continental Congress on November 10, 1775, to raise two battalions of Marines. That date is regarded and celebrated as the Marine Corps’ ‘birthday.’

At the end of the American Revolution, both the Continental Navy and Continental Marines were disbanded in April 1783. The institution itself would not be resurrected until 1798. In that year, in preparation for the Naval War with France, Congress created the United States Navy and Marine Corps.”

I have a client who is a former Marine lieutenant, and he tells me that the Marines are so into their history that, in fact, their superiors may spontaneously call on them to recite Marine Corps history at any time.

All of this got me thinking about the comparison of a career in the Marine Corps vs. a career in print communications sales. This way, if you fail at sales, you can show up at a Marine Recruiting Station and sign on for a $40,000 signing bonus, a free college education and a great pension plan. (I’m making that up about the signing bonus.) 

 

SPONSORED CONTENT

MORE ON SALES & MARKETING >>

FROM THE BOOKSTORE

(PDF DOWNLOAD)

Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? <i>Cracking the QR Code</i> outlines <b>how to seamlessly incorporate QR codes into your marketing campaign</b> by explaining:

• How QR codes work and which companies and industries they work for best
• How to implement a marketing strategy for QR codes
• QR code creative best practices
• The future of QR codes and more!

Let <i>Cracking the QR Code</i> teach you how to <b>get a passive prospect to take immediate action</b>. See how QR Codes can <b>successfully transform your marketing efforts and increase traffic to your site</b>. Find out how to integrate QR Codes into your marketing campaign and how to track and measure the results. Learn more about the technology that has revolutionized the way businesses promote their products and brands.  

Read case samples from well-known companies using QR Codes, including: Best Buy, Big Fire Wine, Gap, Calvin Klein, Gap, Home Depot, Time Out New York, World Wildlife Federation, Sibcy Cline Real Estate, and more!

<i>Cracking the QR Code</i> helps you navigate your way through this up and coming technology, which has been labeled the <b>“direct link between print and the internet.”</b> In the past year alone, QR codes have skyrocketed in popularity; first quarter 2011 scan rates increased more than 4,500% over first quarter 2010 rates. With numbers like that, it’s difficult to ignore this rising trend in marketing strategy. Don’t get left behind; order your copy of <i>Cracking the QR Code</i> today to learn how you can apply this tool to your business!

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read Cracking the QR Code, which is in PDF format.</b> Cracking the QR Code

(PDF DOWNLOAD) Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? Cracking...

ORDER NOW

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with peers - everyone from sales and marketing, to copyediting and design, to prepress, to production, to the bindery, shipping, and warehouse. Glossary of Graphic Communications, Fourth Edition

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: