Hamilton--Print - It's Not Dead Yet!
However, as a character in a Monty Python movie cries, "I'm not dead yet!" Right now, many Internet mavens (new media mavericks?) seem to view the Web and print as competitive media in a zero-sum game. What one gains must come at the expense of the other. There are several problems with this model.
First, it is not a zero-sum game, as the advertising on the Super Bowl demonstrated. Two years ago this revenue stream did not even exist for the networks. But, for that event, the dotcom companies spent staggering amounts of money on broadcast media—and continue to do so in newspapers—because they have the same problem as everyone else in our information-overloaded society: clutter. While such spending will certainly abate as time goes by—and venture capital dries up—Internet ventures will need to complement their online presence with promotions in other media.
- People:
- Monty Python
- Places:
- Boston