CPI, Europe's Leading Book Printer, Completes HP T300 Web Press PurchaseMarch 23, 2010
PALO ALTO, CA--March 23, 2010--HP today announced that it completed its first HP T300 Inkjet Web Press sale in Europe to leading book printer CPI, a company that is taking advantage of the press's breakthrough productivity to gain a competitive advantage in mass-market publishing.
CPI installed the press at its Firmin-Didot subsidiary in late 2009, operating the press for a trial period that began last November. The company also installed finishing solutions for the press from HP partners, as well as a sheetfed HP Indigo 7000 Digital Press that can be used to print covers, creating an integrated system that manages the complete production process from blank paper to printed, bound books.
CPI executives selected the HP T300 to meet a broader range of publishers' run-length needs. The press's high productivity, high reliability and low operating costs, as well as its ability to print on virtually any standard uncoated publishing media, easily justified the investment, according to CPI.
Today, the press is the centrepiece of CPI's new "Quantum" solution for medium-run paperback book production.
"The HP T300 offers unmatched advantages in today's market as the way to re-write the economics of book publishing," said Aurelio Maruggi, vice president and general manager, Inkjet High-speed Production Solutions, HP. "CPI's work with the HP T300 addresses a dynamic new market where supply meets exact demand without the high fixed costs and high waste that are common with offset presses in the publishing industry."
Filling the gap between print-on-demand digital and offset
With its unprecedented 762 mm (30 inch) size and 122 m/min. (400 f/min.) speed, the HP T300 is one of the fastest and most productive digital presses available today. In the publishing industry, the press fills the substantial gap between low-volume digital print-on-demand solutions that have higher costs per book and analog offset book presses that require longer run lengths to accommodate significant make-ready and setup costs.
"The Quantum solution is particularly well adapted for short- and medium-run printing - first prints as well as re-prints - which is an ever-growing area of demand from publishers," said Pierre-François Catté, chairman of CPI's executive board. "The purchase of the HP T300 press helps us be the most complete book publishing resource with the flexibility to serve our clients with print runs from one to one million copies."
In November 2009, CPI produced its first mass-market paperback book printed entirely with digital presses - a 2,000-copy run of Nancy Farmer's "Au Pays des Pommes d'Argent" printed using the HP T300.