DMA Releases Marketing Practices and Trends Report
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Digital media have grown rapidly, as highlighted by the report findings, which show that social networking sites are the most used media platform. However, many businesses still consider themselves operating in the learning, transitioning, and integrating phases.
This report identifies just how marketers react to evolving opportunities concerning online/Web channels, email, social media, mobile advertising, direct mail, catalogs, telemarketing, print, television, etc. The questions were designed to elicit insight into the use of digital and traditional media to implement customer and prospecting contact strategies – both as they are practiced today and as they are likely to evolve over the next year.
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