Direct Group Signs Marketing Agreement with Sweden-Based PAR AB

Löfgren added, “With U.S. companies increasingly looking to develop global business, and European countries eager to develop contacts in the United States, this is a perfect match. We’re delighted to have reached this agreement with Direct Group.”

PAR AB, based in Sweden, has been in business for more than 50 years. Part of the giant Bisnode group, it is now recognized as one of Europe’s leading specialists in database management, analytics and data quality services. Recognizing the need for a one-stop-shop for European data that addressed the different data regulations across 14 countries, PAR launched EuroContactPool in 2004. Since its launch it has become the world’s fastest growing and most comprehensive pan-European business-to-business database. Visit

About Direct Group
Direct Group is a fully integrated direct marketing solutions provider that partners with clients to help them target the right audiences, execute complex marketing campaigns, measure audience response to those messages, and refine programs for continuous marketing improvement. The company’s capabilities include complete database marketing solutions including list processing, Web hosting, electronic messaging, geoanalytics, other data analysis, sophisticated, high-speed, fully variable printing technology, envelope manufacturing, personalization, lettershop services and state-of-the-art fulfillment capabilities.

Direct Group also offers cost-saving solutions through its PostalOptimizer® and Campaign Optimizer® solutions. The company serves a wide variety of industry segments and enjoys many long-term partnerships with world-class customers throughout the United States. Direct Group’s Swedesboro, N.J., location is the most advanced and comprehensive full-service direct marketing campus in North America, and its Piscataway, N.J., location offers data services, modeling, analytics and online marketing.

The company’s fulfillment, direct mail, and digital print services areas are ISO 9001:2008 certified, the world’s most established quality standard. Direct Group also has a Compliance Communications Unit designed to help clients efficiently handle data-breach-incident response and other identity- or privacy-related compliance communications. The company holds a Forest Stewardship Council Chain-of-Custody certification conferred by the Rainforest Alliance, demonstrating the company’s commitment to using renewable, environmentally friendly sources of direct mail paper and printing materials.

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