Graph Expo 2010: Digital Printing & Workflow – Joining the Jet Set Crowd

The front portion of McCormick Place South, once the domain of traditional heavy-iron vendors, at Graph Expo 2010 was taken over by digital solution providers such as Xerox, Xanté, HP, Océ, Kodak and Epson, among others, as the signs above their booths attest.

Technically, it was Ricoh’s booth not InfoPrint’s since the two shared a common exhibit space now that Ricoh has full ownership of the former IBM Printing Systems Division. Another part of the booth served as a pad for the official launch of the Ricoh Pro C901/C901s Graphic Arts Edition color press, which adds the ability to print a wide range of media at the engine’s 90 ppm rated speed. It features the company’s smaller, more uniform PxP chemical toners and oil-less fusing technology.

Canon’s acquisition of Océ, on the other hand, is still a work in progress, so those two companies had separate booths. Océ displayed a JetStream 1000 color inkjet web press and noted that it has placed 100 inkjet devices, but was just as happy to talk about the new Canon imagePRESS C7010VP electrophotographic (EP), cut-sheet production system it’s now able to offer customers. The 70 ppm color device made its debut at Canon Expo 2010.

Both companies were also promoting business development offerings that will be integrated going forward. The Océ Press Go! program combines printed materials, Webinars, video and live training sessions designed to help print professionals grow print volumes and capture new opportunities.

For its part, Canon rolled out a new RevGen Program addition to is Business Builder Program. It’s a 12-week, hands-on mentoring program during which business coaches provide assistance with event-driven marketing efforts, sales training and even go on customer sales calls.

HP elected to only display its Inkjet Web Press line virtually, even though it was announcing a new model—the T350, a faster version of the 30˝ T300 platform that prints up to 600 fpm on uncoated and custom-coated media. Company executives said that prospective buyers are most interested in learning about the experiences of current owners, so samples of jobs produced for sale by install sites were being displayed and four live Webcam feeds of customers’ presses were shown non-stop.

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