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Cox Target Media Acquires Savings.com as Complement to Valpak

June 22, 2012
LARGO, FL—June 21, 2012—Cox Target Media has completed its acquisition of Savings.com, including its sister site, London-based Savoo.co.uk as a wholly owned subsidiary. Savings.com joins Valpak as a Cox Target Media company.

Savings.com is a leading online source for savings, personalized deals and the most knowledgeable money-savings experts online through its DealPro community. Valpak offers localized print and digital savings fueled by a network of franchisees in communities across North America. Through this acquisition, Cox Target Media substantially expands its business across traditional, digital, social and mobile platforms to solve unmet marketing industry needs.

“Cox Target Media and Savings.com were both looking for ways to expand value to businesses and consumers, and realized that when combined, our resources and offerings in print, online and mobile would be powerful and unlike anything else available to marketers,” said Michael Vivio, president of Cox Target Media. “This acquisition brings together national and local savings content, community expertise and multichannel marketing capabilities to provide the best of all worlds for marketers and consumers.

“We also believe Savings.com has tremendous growth opportunity through its international expansion of Savoo.co.uk and we are committed to supporting that effort,” Vivio added.

Through Cox Target Media, marketers can use a variety of online and offline media to drive transactions and offer consumers a rewarding experience:

• Valpak’s familiar blue envelopes of print coupons and loyalty products are mailed to more than 40 million targeted households monthly and opened by nearly 85 percent of consumers. Valpak.com hosts 40,000 offers from local and national retailers and content is distributed to some 150 additional sites, including a suite of apps for mobile devices allowing consumers to browse, save and redeem offers from their mobile, providing advertisers with exceptional exposure.

• Savings.com is one of the largest online savings sites, with more than 5 million visitors monthly seeking coupon codes and online offers from national and online retailers. Savings.com DealPros are an influential network of social media experts and bloggers who share money saving advice to help consumers extend their savings lifestyle. The DealPros collectively reach 10 million highly engaged readers a month.

Working together, Valpak and Savings.com will also offer national merchants the next generation of pay-for-performance advertising that lets marketers drive sales with lower upfront costs than they typically encounter with traditional promotional options.

Consumers visiting Valpak.com and Savings.com will benefit from a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
 

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