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Corporate Press -- Vested in Added Value

April 2003
By Erik Cagle


The last thing Corporate Press wanted was to be dubbed a one-trick pony. Sure, the Landover, MD-based printer has made a name for itself in the commercial realm, but providing cradle-to-grave solutions for customers has been the Number One priority all along.

According to Mike Butala, general manager of Corporate Color—one of five divisions that comprise the Corporate Press organization, the printer has avoided "pigeon hole" labels by forging a reputation based on its versatility. "By involving ourselves in our customer problems beyond simply commercial printing, we have provided solutions within our corporation that increase customer satisfaction and loyalty," he says.

A Full Plate of Offerings

"Offering these solutions—including creative services; digital variable data, color printing and signage; database management; and state-of-the-art fulfillment services—makes Corporate Press stand out and increases the comfort level for current and potential clients. That translates to more, 'Yes we do that in-house' quotes from staff rather than, 'We farm that part of your job out' or, even worse, 'We can't help you.' "

Help comes from a number of sources at Corporate Press, which realized more than $24 million in sales for 2002 backed by its employee base of nearly 200. The main headquarters in Landover has thrived in the newsletter and publication sectors since its inception in 1952. Non-profits, associations and publishers in the Washington, DC, and Baltimore areas comprise its main customer base. The company's business segments are:

** Corporate Color, based in Frederick, MD, provides one- to five-color sheetfed offset printing. The more than 100-year-old company, formerly known as M&B Printing, was acquired in 1993. Aside from an in-house mailing division, Corporate Color also boasts a retail division, Corporate Digital Xpress (CDX), which provides traditional service bureau capabilities including high-resolution scans, negatives, digital color proofs and electronic file work.

CDX also provides digital color copies, posters, indoor and outdoor banners, displays, high-quality photo output for digital photography and custom CD production.

** Corporate Direct is a digital printing and direct marketing company located in Fairfax, VA. It provides on-demand printing, mailing, database management and distribution services to publishers and direct mail advertisers. The division was spun out in 1988.

** Creative Media Group, a communications company in Landover, MD, specializes in the design, development and execution of multi-media presentations and Websites. The division opened in 1999.

** Softrac America, the newest member of the Corporate Press family, was acquired in late 2000. It provides comprehensive fulfillment solutions, including storage, e-commerce, call centers, custom delivery systems, secure donations processing and membership programs.
 

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