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Colorwheel Printing?Wheeling and Dealing in Indy

February 1998

Paul Jr. began his illustrious career at the family business when he was in grade school. As a youngster, he collated NCR paper by hand. He did odd jobs around the shop during high school. While studying for his degree in industrial management, he spent his summers running letterpresses. After graduating, he worked his way up to sales and management.

In a sense, Paul Jr. and the shop grew up together. As he matured, so did the company. The staff got larger, the equipment got better, and the sales kept climbing. In fact, Colorwheel recently hit the $2 million mark for the first time ever.

Why the sudden growth spurt? Paul Jr. credits a newly installed six-color, 40˝ Akiyama 640 with aqueous coater. He says the press' versatility has drawn more business from the Indianapolis-area schools and businesses that Colorwheel serves. The company can now handle a variety of six-color runs with a 40˝ format.

"We basically received more work out of our customer base," Paul Jr. explains.

This is Colorwheel's second Akiyama installation. However, this one was planned well in advance. The first installation was a fluke.

In June of 1987, Colorwheel executives attended a trade show with the express purpose of purchasing a sheetfed press. They had a model in mind, and it wasn't an Akiyama.

"We never even heard of Akiyama," Paul Jr. admits.

Second Choice
After coming across an Akiyama press on the show floor, the executives decided to meet with company representatives. The Colorwheel crew liked what it heard. It also liked that the Akiyama press could do so much for so little.

Colorwheel bought a 28˝ model. Paul Jr. doesn't regret the choice.

"The Akiyama has been an impressive piece of machinery," he says. "We've had it for 10 years and have not had a single problem. So when we went shopping for a 40˝, we didn't consider anything else. Akiyama builds a beautiful press."

A beautiful press that yields beautiful results. That's important. Colorwheel takes great pride in its quality, as well as its price and service. Most printers do. Still, Paul Jr. notes that very few printers actually deliver the quality, price and service they promise.

"With Colorwheel, you get more bang for your buck," Paul Jr. claims. "Everybody can say those things, but how many people can prove it? We feel like we do."

—Jerry Janda

 

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