Kelly

Peers held Bippus Printing in high regard. All around Indianapolis, printing companies would outsource work to Bippus, knowing that the jobs would receive expert care. Bippus was a name they could trust. "We were always known as a printer's printer," says President Paul Bippus Jr. This position, while impressive, wasn't enough for Bippus Printing. Not content to serve only printers, the organization decided it was time to market its services directly to print buyers. That meant a different approach to business. Bippus chose a new name, a new logo. The new name? Colorwheel Printing. The new logo? A bright wheel, spinning with

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