Open Enrollment | Subscribe to Printing Impressions HERE
Connect
Follow us on
Advertisement
 

Colorwheel Printing?Wheeling and Dealing in Indy

February 1998
Peers held Bippus Printing in high regard. All around Indianapolis, printing companies would outsource work to Bippus, knowing that the jobs would receive expert care. Bippus was a name they could trust.

"We were always known as a printer's printer," says President Paul Bippus Jr.

This position, while impressive, wasn't enough for Bippus Printing. Not content to serve only printers, the organization decided it was time to market its services directly to print buyers. That meant a different approach to business.

Bippus chose a new name, a new logo. The new name?

Colorwheel Printing. The new logo? A bright wheel, spinning with all the colors of the rainbow, leaning forward like a tire tearing into asphalt.

The logo sends a clear message: Colorwheel can print any color under the sun—quickly.

That wasn't always the case. Up until a decade ago, Colorwheel only printed one- and two-color jobs. The company upped its color ante in the late '80s with the addition of a six-color, 28˝ Akiyama 628 sheetfed press. Now Colorwheel turns out brochures and publications shining with CMYK and spot colors.

Colorwheel still outputs one- and two-color jobs on MAN Miehle and Hamada sheetfed presses. However, the family-owned company bears little resemblance to the business Paul Bippus Sr. opened in 1965. The original Bippus Printing fit snugly in a small storefront; Colorwheel now sprawls across a spacious 22,000-square-foot facility.

The company's work force has also gotten bigger over the past three decades. It now employs 20 people, including two of Paul Sr.'s sons (Paul Jr. and Mike) and a daughter (Kelly). That's something the founder never intended.

Now retired, Paul Sr. didn't want his children to follow in his footsteps. He was afraid that work-related squabbles would turn the siblings against each other.

"Working in a family business can strain family relations," Paul Jr. notes.

Strain, yes. Break, no. At least not at Colorwheel.

Family Function
How does Colorwheel's second generation avoid sibling rivalry? By analyzing problems rationally instead of emotionally, Paul Jr. answers. Keep your perspective, he advises, and you'll never fail. Don't confuse regular business with family business.

The siblings' dedication and determination surpassed their father's convictions. Assured that they could work well together, Paul Sr. allowed his progeny into the shop. But the brothers and sister didn't get preferential treatment. They had to prove themselves just like other employees.

Paul Jr., Mike and Kelly remember the early days: working in the bindery, sweeping floors. They've moved up since then. Mike now earns his salary in the pressroom. Kelly balances the books in accounting. And Paul Jr. fills his father's shoes.

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: