Capital Investment in a Recovering EconomyDecember 1, 2010 By Joe Truncale, President and CEO, NAPL
• There are many ways manufacturers and suppliers of graphic arts technology can help their clients make better capital investment decisions. The four our study group mentioned most: know our business, connect us with peers who can give us the whole story about the investments we’re considering, show us the ROI, and educate and support us—before, during, and after the investment.
Our research is just beginning. Capital Investment Study participants made it clear that there’s a lot more they want to talk to us about. As always, we’re ready to listen. Our goal: Better understand how they make capital investment decisions so we can help them make better decisions. After all, better investment decisions will lead to a stronger, more sustainable industry. And that’s something from which we will all benefit.