Burdge--Promoting Corporate Identities
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For example, alumni officials from the University of Southern California (USC) sent out two solicitation mailings; one was printed on an offset press using black ink, and the other was foil-stamped and embossed using the school's mascot and colors. USC reports the embossed mailing had nearly two-and-a-half times the response of the plain solicitation.
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- People:
- Charles L. Burdge
- Places:
- Los Angeles
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